Look, I’m not saying I just looked up flights to Japan because of the new burgers. At McDonald's, we take great care to serve quality, great-tasting menu items to our customers each and every time they visit our restaurants. drive-thru design, This small business stood for a century, but Covid-19 closed it in months, McDonald's sales plummet in dismal quarter, Cheez-It releases limited-edition box with wine pairing, CEO fears Japan could lose a fifth of its restaurants, How beer delivery saved this Seattle pizza chain. お米ではさんだマクドナルド❗️❓ #ごはんてりやき #ごはんベーコンレタス #ごはんチキンフィレオ が #夜マック に期間限定で新登場✨定番の3商品がお米でさらにおいしく2/5(水)から❗️お楽しみに #ごはんできたよ Everyone had a lot of hope for what it would be,” Kokoro Toyama, McDonald’s Japan rice burger representative, told CNN Business. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. "It's like your mom telling you your dinner is ready. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. Others hoped for the return of a curry, rice and fried pork cutlet dish that graced McDonald’s Japanese lunch menus in the 1990s. This content was republished with permission from CNN. Morningstar: Copyright 2018 Morningstar, Inc. All Rights Reserved. McDonald’s announcement, though, shows how international brands shape their products to fit the tastes of a local market — in this case, a Japanese consumer base that may crave rice instead of buns with their burgers. The rice burgers offer a new take on three of the chain’s regular burgers: the Bacon Lettuce Burger, the Teriyaki McBurger and the Chicken Filet O’. Some social media users predicted the arrival of the rice burger bun and. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. A few Japanese rice farms offered to become McDonald’s suppliers. The gohan burgers appear to be the first rice-based sandwiches in recent Japanese McDonald’s history (though it tested them in Taiwan in 2005), causing excitement verging on mayhem for certain social media users. Why the world's largest ice cream company is betting on home delivery, Internet mocks McDonald's new meatless burger, This company is giving away bacon-scented face masks, People are brewing fancier coffee at home. The Gohan Bacon Lettuce Burger (410 yen) combines a 100-percent beef patty with smoky bacon, lettuce and mellow cheddar cheese. McDonald’s is bringing a burger bun made with rice to Japan next month — and the news is sending the Japanese internet into a frenzy. Even the advertising campaign slogan “gohan dekita you,” which can mean both “dinner is ready” and “the rice is ready” in Japanese, was created with a specific emotional appeal to hungry diners. McDonald's is bringing a burger bun made with rice to Japan next month — and the news is sending the Japanese internet into a frenzy. 詳しくは→ https://t.co/yfuacN1uvE pic.twitter.com/ktnbLLMhaq, — マクドナルド (@McDonaldsJapan) January 28, 2020, The buns are made from homegrown rice and are glazed with a savory soy sauce that McDonald’s says will allow consumers to “enjoy the usual burger taste while enjoying the exquisite harmony of a new flavor stemming from an unexpected combination.”. McDonald’s Japan introduced the Teriyaki Burger, the Rice Burger and, amongst other products, Green Tea ice-cream. McDonald’s is not alone in cashing in on the emerging rice burger bun market. All times are ET. website is not intended for users located within the European Economic Area. "We had more and more customers saying they wanted to eat rice for dinner, not bread, and that's why we wanted them to enjoy the McDonald's rice burger," said Toyama. McRice refer to a rice burger with rice replaced bread, which was/is available inrestaurants McDonalds in Indonesia, Taiwan, Hong Kong, the Philippines, Thailand, Vietnam, etc. Toyama said the decision to launch the rice burger bun was based on customer feedback and on market research that showed that people in Japan in their 30s and 40s preferred rice over bread for dinner, while still being fond of the staple teriyaki and fried chicken burgers they’d eaten as teenagers and young adults.