For example, anger is a high certainty and control emotion that results in optimistic risk perceptions, whereas fear is a low certainty and control emotion that results in pessimistic risk perceptions. Psychological study on risk perception has resulted to an invention of a cluster of psychological strategies or heuristics, which persons make use of so as to make good judgment out of an uncertain existence (Kahneman et al. Risk perception among others is an important determinant of the behaviour towards risks, e.g. The theory posits that discrete emotions such as anger and fear have very different influences on risk perception. If you need a custom essay or research paper on this topic, please use our writing services. Most people perceive skydiving as a risky activity. Risk perception is highly subjective, with each person making their own decision about the potential danger involved in various activities. This Risk Perception Essay example is published for educational and informational purposes only. Public perception of risk plays an important role in risk analysis, adding issues of values, process, power, and trust to the quantification issues typically considered by risk assessment professionals (Slovic 1999). for the decision to take preventive measures. For example, we are less afraid of household incidents, such as tripping on a toy or falling from stairs, than a dreaded outcomes such as becoming the victim of a terrorist attack. In cases in which people have poor or no perception of a particular risk, their reaction might be inappropriate or even harmful (e.g. 5. building houses in flood-prone areas). offers reliable custom essay writing services that can help you to receive high grades and impress your professors with the quality of each essay or research paper you hand in. 46). Even though these strategies are applicable in some situations, they can end in great and importunate prejudices, with severe repercussions for risk … Differences in risk perception lie at the heart of many disagreements about the best course of action. Large, life-altering decisions rely heavily on risk perception. The fourth factor that influences our perception of risk is whether or not a risk has a so-called dreaded outcome. Risk perception plays an important role in disaster risk management (DRM). Methods for Studying Risk Perception and Risk Communication. In simple terms, perceived risk is the ambiguity that consumers have before purchasing any product or service.