In 2015, The New York Times dubbed the cult scent, produced by Estée Lauder Companies-owned perfume brand Le Labo, "that perfume you smell everywhere," by which point it was already considered novel not to smell like the blend of sandalwood, cedarwood, cardamom, iris, violet and ambrox. While perhaps not talked about today as often as it was in 2015 ― when The New York Times called it the “perfume you smell everywhere” ― its staying power is as potent as its formula. While Santal 33 is unisex, this Burberry touch is technically for men. But as a result of this complete and inescapable ubiquity, the perfume has devolved into the "pumpkin spice latte of fragrances," as one Redditor so aptly put it. It doesn't only share a name with the cult classic, it shares a scent profile. In a few years' time, Santal 33 will come to represent the collective memories of a generation — of that hotel in London, that comedy show in Manhattan, all those faceless people you can't remember. Who are we then if we all smell the same? Not just for fancy spaces but fancy people, Los Angeles T-shirt brand Hiro Clark sold a scented top infused with — you guessed it — Santal 33; eco-friendly fabric care company The Laundress collaborated with Le Labo for a Santal 33 detergent for those attracted to the notion of steeping every aspect of their lives in the trendy perfume. Santal 33's original mission was to remind us of the prairie, nights by the fire. The same flashbacks triggered by the same notes. Le Labo was inspired by both its preexisting, similar-smelling candle, Santal 26, and the rugged Marlboro Man ads from the latter half of the 20th century. Key notes include mandarin, violet and sandalwood. If the heavenly scent isn’t in your budget at the moment, we’ve rounded up six more affordable dupes, all under $100. Additionally and somewhat curiously, many reviewers compared the scent to pickle juice. Why smell like a crowded basement bar in a hip hotel? Santal 33 by Le Labo reminds me of the bombastic woody fragrances by CdG, but with different ingredients. Maybe with other scents too? There are classics like Dior and a newer brand that one Cosmopolitan writer proclaimed “smells just like” the Le Labo scent for $78. And yet, as recently March of 2017 — when this very publication polled those working in the fashion and beauty industries about their signature scents — it claimed an inevitable spot. What differentiates our goals or our own supposedly envious lifestyles from our cubicle mate's when we all smell like an overpriced T-shirt? © 2020 Breaking Media, Inc. All rights reserved. I don't like Aventus or Blue de Chanel either, but I smell the components, enjoy them on other people and understand them at least on some level. Everyone — and everything — smells like Santal 33. Sign up for our daily newsletter. Meanwhile, New York, Hollywood and Miami's 1 Hotels are filled with a "custom" Le Labo scent that is undeniably similar to Santal 33. SJP Beauty Stash Eau De Parfum Spray, $75. Get the Maison Louis Marie No. Perfume should make you feel happy and generally good, and there's no doubt that Le Labo's most infamous eau does exactly that for scores of people who wear it. Even though it doesn’t smell the same as Santal 33, you will definitely like … And for a time, it succeeded. But maybe a more adventurous path awaits, one where your alter ego smells like a dark night after a rainstorm, mysterious and musky, or like a dainty slip dress on a summer afternoon, bright and sensual, instead of smelling like, well, everyone else. Or, rather, Santal 33 smells like everyone and everything. No longer an aroma that holds any special meaning — it's everywhere, after all — it has come to represent nothing. 02 Le Long Fond Perfume oil, $57. It seems like I am physically incapable of even smelling what Santal 33 is supposed to be. Everyone — and everything — smells like Santal 33. ©2020 Verizon Media. New York's PUBLIC Hotel spritzes Santal throughout its common areas, meaning the entire space pretty much reeks of the stuff. Le Labo wanted us to bring this rustic mystique back to our respective urban corners, leaving a trail of coolness in our wake. To know it is to love it, recognize it immediately and marvel at its musky, leathery “addictive comfort.”. Yesterday Barneys had an intimate gathering for the ever-charming Fabrice Penot, one half of the founding team of the cult-favorite fragrance line Le Labo. The most affordable of the bunch, this perfume oil boasts notes of hinoki wood, cedarwood, patchouli and white musk. Like an under-the-radar It bag prized for its unidentifiable features and nondescript branding, Santal 33 quickly became a sort of cult secret, whispered through wafts of …